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Simply Dumb

This school program proudly sponsored by Nescafe

by admin on November 21st, 2005

nescafeBrazil’s coffee industry has brewed up a plan to serve up to 1 million schoolchildren a free breakfast — complete with a cup of coffee.

Yahoo reports that Brazil’s Coffee Industry Association (Abic) is seeking the support of 50 roasters to launch a pilot “Adopt-a-School” programme to feed breakfast to 1 million Brazilian school children aged 6 to 18.

Under the plan, a coffee roaster would adopt a school of at least 500 children and provide them with a free breakfast of coffee, milk and bread. The annual cost of the programme for each school is estimated at 33,500 reais (9,000 pounds).

“Kids have soft drinks at school. … Why not coffee instead to make them alert and attentive?” Professor Darcy Lima, project scientific adviser, told the association’s annual conference in northeast Brazil. The conference ends on Sunday.

POSTED IN: Just Weird

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